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Google trends products 2020 Offline#

How clicks performed during Black Friday.Home & Garden had a breakout year for Black Friday Shopping impressions.

Key industries spent more on Black Friday.

2020 Black Friday costs, clicks, and impressions – all industries.

Less Black Friday search interest in Germany and UK.

Black Friday countdown in United Kingdom.

2020 Black Friday search interest began earlier and peaked lower.

This information is sourced from anonymized and aggregated client data, which you can view via our interactive Data Studio report at our Trends & Reports section.īefore we dive into the benchmark data, I’d like to start by looking at overall search interest related to Black Friday queries.

I will not tackle conversion or revenue here because, at time of writing, that data is not fully attributed yet. This data is based on more than 500 Shopping accounts (501 to be exact). In this concise report, I’ll provide overall European benchmarks for impressions, costs, and clicks – plus specific insights for five key industries: Fashion & Accessories, Electronics, Home & Garden, Sports & Fitness, and Health & Beauty. So how did this unofficial holiday look in this most unusual year? Pretty huge. In recent years, Black Friday has become the simultaneous kickoff and peak of holiday shopping not only in the US, but here in Europe too. Google Shopping has been a central marketing channel for capturing that vital consumer demand, especially during Black Friday.

Google trends products 2020 Offline#

For retailers, challenges in the face of offline closures have been substantial, yet a mile-high wave of online consumption has been more than opportune for ecommerce growth.

2020 has been a year of generation-defining disruption – and with major disruption comes both loss and opportunity.